Safe Haven for Donkeys

Safe Haven for Donkeys

Challenge

Thousands of donkeys were left injured or abandoned when the war in Gaza escalated.

The charity needed to raise awareness of its mobile veterinary team’s lifesaving work in a conflict zone, a sensitive story requiring empathy, credibility, and rigorous fact-checking to avoid perceptions of politicisation.

Approach

  • Built a carefully balanced media strategy highlighting Safe Haven’s on-the-ground team and their humanitarian values.
  • Identified emotionally powerful case studies and exclusive photography to showcase the team’s work and grab media attention.
  • Secured interviews for Safe Haven’s CEO, Head of Operations, and team on the ground including the lead of the mobile vet clinic, preparing them with clear messaging.
  • Timed coverage around humanitarian news cycles to amplify impact.

RESULTS

Pieces of coverage

134

Impact

In total, we generated 134 pieces of coverage which included widespread national and international coverage, including The Guardian, The Independent, Metro, The Telegraph, Big Issue, BBC News Online and The World radio programme, drawing global attention to the plight of animals in Gaza.

Secured standout coverage in regional and specialist media, including ITV Meridian, BBC Radio Sussex, Capital and Heart, as well as Your Horse, Pets Magazine, Horse & Hound, which translated into new supporter sign-ups.

Boosted Safe Haven’s brand as the only animal welfare charity on the ground in Gaza in 2025, driving significant traffic to the charity’s website.

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Testimonial

“Do Good's understanding of the charity sector and genuine passion for telling meaningful stories have helped us raise greater awareness of our vital welfare work. Thanks to their efforts, we’ve gained extensive coverage in national, international and local media, as well as in key trade publications, reaching new audiences and strengthening support for our cause. Their tailored, values-driven approach makes them a truly impressive partner for any charity looking to make a real impact”.

Wendy Ahl, UK Operations Director - Safe Haven for Donkeys

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