MS Trust

MS Trust

Challenge

People with MS face major barriers to staying mobile, yet national awareness was low.

When MS Trust published new data highlighting the mobility barriers faced by people with MS, Do Good PR was tasked with transforming those findings into a national media moment that put accessibility on the agenda.

Approach

  • Developed a national media campaign centred on real-life stories, highlighting the emotional and practical importance of mobility for people living with MS.
  • Worked with MS Trust’s information, engagement and case study teams to produce compelling press materials.
  • Prepared broadcast spokespeople for interview, securing slots for both service users and the charity’s Head of Information and Engagement.
  • Spearheaded targeted follow-up with consumer, health and regional media to extend the reach to its maximum potential.

RESULTS

Pieces of coverage

60

Total reach

16.8m

Impact

Achieved significant national and regional coverage, including BBC Radio Scotland’s Good Morning Scotland show, Daily Mirror, Daily Express, Huffington Post, The Sun, The Big Issue, Yahoo UK, The National and the Word on Health podcast.

Sparked public discussion around accessibility and independence, positioning the MS Trust’s expert voice at the heart of the conversation and reinforcing its reputation as a trusted authority on living with MS.

Heavily increased awareness of MS and MS Trust’s mission, ensuring more people understand how difficulties accessing transport and travel can affect MS patients’ mental health and increase feelings of loneliness.

Social media posts by media outlets promoting their features further amplified the report’s message, reaching diverse audiences across platforms and increasing traffic to the charity’s resources.

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Testimonial

“We've been working with Do Good PR for a couple of years now. Over that time we've seen a significant increase in the amount of press coverage we've received across both consumer and B2B publications. I find them helpful and proactive, they always look for the best angle to secure coverage for our stories. I would definitely recommend working with Do Good.”

Susan Cowley, Head of Communications & Marketing - MS Trust

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