Hopscotch Children's Nurseries

Hopscotch Children's Nurseries

Challenge

Hopscotch Children’s Nurseries, an independent nursery group in Brighton and Hove and the South East, wanted to raise awareness of the pressures facing early years providers, including extended 30-hour childcare funding, while highlighting its own commitment to children’s wellbeing.

Approach

  • Developed a long-term media strategy to elevate Hopscotch Children’s Nurseries' profile beyond Brighton and Hove.
  • Reframed the nursery group as a thought-leader on early years issues.
  • Identified key policy milestones and generated timely stories around infant mental health, staffing challenges and childcare affordability.
  • Secured interviews and features in leading regional and specialist outlets, alongside broadcast opportunities that showcased Hopscotch Children’s Nurseries' experience and values.

RESULTS

Pieces of coverage

46

Total reach

5.05m

Impact

Targeted regional coverage across broadcast programmes, including BBC Politics South East and South East Today, as well as news and lifestyle titles, helped raise the nursery’s profile and enhance its reputation among potential parents, current parents, and staff.

‍Positioned Hopscotch Children’s Nurseries as an authority on nursery education through expert-led op-eds, guest blogs in key early years specialist titles including Nursery World, Children & Young People Now and Nursery Management Today.

Hopscotch Children’s Nurseries' CEO became a go-to spokesperson on childcare policy, regularly approached for comment by journalists.

Strengthened Hopscotch Children’s Nurseries' reputation locally and nationally, enhancing its standing within the early years sector.

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Testimonial

“Working with Do Good has been a real pleasure. Their support has helped us raise awareness of the challenges nurseries face, and their professionalism and understanding of the sector made the process straightforward. I’m grateful for all they’ve achieved on our behalf.”

Philip Ford, CEO - Hopscotch Children’s Nurseries

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