Whatever people say about the decline of traditional media, earned media still matters for charities and purpose-driven businesses. The right endorsement from the right journalist, in the right outlet can do a lot. It can raise your charity’s profile, encourage action (signing a petition, changing behaviour), and drive fundraising.

During the Christmas break we secured national media coverage for our long-standing client, MS Trust. The story - about a midwife from Hampshire who had been diagnosed with MS shortly after recovering from breast cancer - first landed as a New Year feature in The Mirror online, referencing MS Trust four times.

Heather Collins, Managing Director & Founder of Do Good PR believes earned media builds trust and credibility - and for purpose-driven organisations, that trust is everything.

If your comms team feels more stretched than ever right now, you’re not alone. Here are a few tried-and-tested ways to make it work (without burning out or breaking the bank)...

Following recent filming at Hopscotch Children's Nurseries' Seaford site, the story of how the government’s new 30 hours childcare expansion is affecting nurseries and families across Sussex has now been featured across multiple BBC outlets - and beyond.

We’re proud to be supporting our client Safe Haven for Donkeys as they mark their 25th anniversary with a nationwide fundraising challenge. The campaign has already achieved some fantastic coverage, including BBC News Online, BBC Radio Sussex, Yahoo News, MSN and a host of regional stories - with more to come.

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