We start with clarity. Together, we’ll define your communications objectives, audiences, media messages and tactics, then turn them into a structured PR plan. Our team identifies news hooks, angles and KPIs, creating a clear roadmap for consistent, meaningful coverage that advances your organisational goals.

We act as your media partner - whether that means running your press office or delivering a focused project. We develop and manage the full press toolkit: press releases, pitches, feature articles, Q&As, image banks and journalist briefings. We also handle media monitoring, journalist liaison and evaluation to make sure your story lands in the right places and continues to build momentum.

Real stories are the heart of powerful communications. We work with you to identify, interview and craft compelling human-interest stories that illustrate your impact. From donor and beneficiary stories to expert commentary and opinion pieces, we ensure every piece of content reflects your mission authentically.

When sensitive issues arise, we help you stay calm, consistent and in control. Our crisis support includes risk assessments, messaging frameworks, pre-prepared statements and “if-asked” lines for high-pressure moments. We guide your team through live media handling and stakeholder communications to protect your reputation and restore trust.

We extend your reach beyond traditional media. From MPs and policymakers to celebrities, influencers, and professional peers, we identify and engage the voices who can help your message travel further. Through targeted outreach and partnerships, we connect your media coverage to the networks that matter.

Integrate your earned media-led campaign with a digital marketing strategy to identify the channels where your audience is active. We can support your campaign activity with a content toolkit including a campaign landing page, social media content, email marketing automations and virtual launch events. Our toolkits can be scaled up or down to meet your needs.