About | Do Good PR | Brighton & London

Heather Collins

Managing Director & Founder

Heather has over two decades of media experience and has led the media relations activity for some of the UK's best-known charity campaigns, including Red Nose Day, Crisis at Christmas, Text Santa, Wear It Pink and the Alzheimer’s Society’s ‘Memory Walk’ and ‘Cupcake Day' fundraisers.

Heather started her career working for some of London's top PR agencies where she developed the grounding and passion for delivering high quality PR coverage for commercial clients including Sony, BT and P&G.

After moving to the charity sector she spent a decade leading numerous charity campaigns in a freelance capacity before creating Do Good PR in 2018. Heather is a hands-on Director and has a particular passion for selling in. She thrives on securing media coverage for her clients and seeing their journey soar on the back of increased exposure.

Susannah Birkwood

Media Director

Susannah is a journalist and senior communications consultant with more than 16 years’ experience across journalism and strategic communications for charities and NGOs. Her work covers animal welfare, international development, humanitarian response and environmental advocacy.

She has led media campaigns for NGOs including WWF, ActionAid and Plan International; overseen multilingual media platforms; and advised organisations on press office strategy, crisis comms and reputation management during complex and politically sensitive moments.

Previously an editor at Bloomberg in Hong Kong and a senior reporter at Third Sector, Susannah works as a journalist alongside her consultancy work, serving as a contributing reporter for Devex.

At Do Good PR, Susannah leads on earned media strategy and press office delivery across our portfolio of clients, including Safe Haven for Donkeys, Hopscotch Children's Nurseries and MS Trust and works on media strategy and delivery for Smile Train.

Nicole Martin

Associate Director

Nicole is a seasoned communications and media expert with over 25 years of media experience in both journalism and PR. A former news reporter at The Daily Telegraph, she has a deep understanding of the media landscape and excels at helping organisations craft compelling stories that drive positive coverage and shape public opinion.

Most recently, as Head of Media at the global children’s charity Theirworld, Nicole led the organisation’s external comms and media relations. Under her leadership, the charity achieved its strongest year for media, securing high-profile coverage across major broadcast outlets and top-tier publications.

Nicole heads up our Smile Train account, leads on ad hoc project work and is instrumental in driving the agency’s continued growth, from working on Do Good's marketing and social media strategy to identifying and developing key media relationships and leading on new business.

Claudia Moselhi

PR & Media Associate

Claudia has 18 years of experience, delivering impactful PR for purposeful organisations - from public sector, charities and non-profits, to businesses doing good.

She has long-term experience of supporting charities, including Ovarian Cancer Action, CHEM Trust, Hubbub, Keep Britain Tidy, as well as professional member bodies, including the Association of Child Psychotherapists (ACP) and the UK Council of Psychotherapy (UKCP).

With strong expertise in campaign strategy and media relations, Claudia is relied upon to hit the ground running during busy campaign periods for our clients. Through intimate media contacts and creative storytelling she builds compelling stories for the media that land.

Helen Olzowska

Digital Marketing Associate

Helen is a Digital Marketer specialising in audience journeys, content marketing strategy and channel management for social media and email marketing.

Helen has worked in the non-profit and for good sectors for more than 20 years. Since going freelance in 2019 she has worked with organisations like Great Ormond Street Children’s Hospital Charity, World Cancer Research Fund, Mencap and the Global Alliance for the Rights of Older People.

Alongside professional experience, she has a post-graduate diploma in Marketing from the Chartered Institute of Marketing and a diploma in Social Media Management. Helen works with Do Good to craft effective digital communications and content marketing strategies and toolkits to amplify our clients' campaigns and reach the right people, on the right platforms.

Jo Hanby

Operations Associate

Jo has worked in publishing, marketing and PR for over 20 years. Previously Features Editor of a luxury lifestyle print and digital magazine, she has developed a strong understanding of storytelling, audience engagement and brand communication.

Jo joined Do Good PR in 2022, initially working as an Account Manager before moving into an operational role supporting our Director and Associates. She now oversees the agency’s internal systems and processes, from creating standard operating procedures and workflow tools to managing onboarding, finance and administration. Working closely with Heather, Jo ensures that the agency runs smoothly, internal communication flows clearly, and resources are planned efficiently to support the team’s creative and strategic work.

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