In the summer of 2022, we worked with The Bike Project for a second time, to launch their Bike Donations Appeal to the media. 

The social enterprise which donates refurbished secondhand bikes to refugees living in the UK, urgently needed more bikes to support the new influx of refugees caused by the Ukraine crisis.
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We were tasked with developing a media relations campaign to secure coverage in relevant national media outlets to drive awareness of The Bike Project's work and increase bike donations. Our strategy was to set up a media day with filming opportunities in London and the south west, with bike beneficiaries, charity spokespeople and supporters.

Results

The media campaign did exceptionally well; we secured 50 pieces of news coverage:
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• 5 broadcast features with ITV London, ITV Central, BBC London News, London Live and BBC Radio London
• 8 national news features including The Daily Express, i Weekend and The Independent
• 18 x consumer online pieces and over 30 regional print and online features, including The Evening Standard and In Your Area

‍With an overall reach of 125k, The Bike Project saw a huge increase in bike donations over the following months.