Cancel culture can strike unexpectedly, leaving organisations scrambling to manage their reputations. The latest example from the BBC's MasterChef, illustrates how the backlash can hit fast and hard.

While it’s easy to feel like retreating in the face of public criticism, there are much more effective ways to handle it.

So, what can charities and purpose driven organisations learn from this? Here are a few practical tips for navigating cancel culture and crisis moments:

• Pause and Reflect - When a crisis hits, don’t rush to respond. Take time to assess the situation. Identify the main concerns being raised, and evaluate whether they have any merit. This pause allows you to craft a more considered response, rather than reacting impulsively to the noise.
• Respond Thoughtfully - Silence can be misinterpreted as avoidance. Instead, respond to concerns thoughtfully and empathetically. Address the issues raised, provide context, and where necessary, apologise for any miscommunication.
• Be Transparent - Transparency can go a long way in building trust. Clearly explain how your organisation is using its resources and the impact of its work. When people feel informed, they’re more likely to believe your intentions, even in the face of criticism.
• Engage Your Supporters - Your supporters can become your strongest advocates. Equip them with facts about your organisation’s mission and work so they can help defend your reputation online. Their voices can provide valuable balance to online negativity.
• Have a Crisis Communications Plan - The best way to navigate a crisis is by preparing for it. Having a clear crisis communication plan in place ensures that everyone in your team knows their roles and responsibilities during a crisis, which can reduce panic and ensure a coordinated response.

Navigating the minefield of public scrutiny is tough, but by remaining calm, transparent, and engaged, organisations can weather the storm and come out stronger on the other side. After all, every storm eventually runs out of rain - just don’t let it catch you unprepared!