We help charities and purpose-driven organisations get their good work talked about where it matters. We are an earned-media agency led entirely by senior PR professionals, here to make media work for good.

Our services

We specialise in earned media - the credible coverage that builds trust and helps good causes grow. Our services combine newsroom instinct with strategic rigour, giving charities and purpose-driven organisations a clear, consistent media voice.

PR Strategy

Clarifying your objectives, key messages, audiences and tactics to turn your goals into a focused media plan.

Media Relations & Press Office

Running your day-to-day press office or specific projects: developing hooks, drafting releases and features, and securing high-impact coverage across national and sector media.

Case Study & Content Development

Finding and telling the human stories that bring your mission to life through interviews, features and supporter profiles.

Crisis & Reputation Management

Anticipating issues before they escalate and supporting you with rapid, consistent messaging when they do.

Stakeholder & Influencer Engagement

Engaging MPs, experts, and influencers to extend the reach and credibility of your message.

Digital Marketing Strategy and Content Toolkits

Extend the reach of your campaign through the digital channels where your audience is active with compelling content designed around your campaign’s key messages, stories and spokespeople.

A bit about Do Good PR

Do Good PR is an independent UK communications agency working exclusively with charities and purpose-driven organisations. We work with changemakers and trailblazers to get their GOOD work talked about where it matters.

Founded in 2018 by senior PR consultant Heather Collins, Do Good PR was created to meet a growing need for an earned-media agency that tells stories capable of sparking conversation and driving meaningful change.

Our senior-only team brings together former journalists and seasoned media operators with contacts across national and international broadcast, print and digital outlets. Every plan, pitch and story benefits from hands-on senior expertise - people who understand exactly how to craft coverage that informs, inspires and delivers impact for our clients.

Learn more

Who we work with

We work with charities and purpose-driven organisations across health and disability, education, animal welfare, international development, social housing and more.

Our Success Stories

Safe Haven for Donkeys

When the war in Gaza began, the charity tasked us with raising awareness of its lifesaving mobile veterinary work. Features across key national and international media helped spotlight the team’s critical role in supporting communities, transporting supplies, and caring for animals essential to civilian survival.

MS Trust

When MS Trust published new data showing the mobility barriers faced by people with MS, we turned the findings into a national media moment, raising awareness of accessibility challenges and highlighting MS Trust’s work supporting people living with MS.

Hopscotch Children's Nurseries

An independent nursery group in Brighton and the South East, Hopscotch wanted to highlight the pressures facing early years providers. We developed a PR strategy that positioned the CEO as a trusted voice on early years education and family policy, driving engagement with parents, staff, and the wider community.

Don't take our word for it.
See what our clients say about us.

Don't take our word for it. See what our clients say about us.

"We were really impressed with the coverage that the team achieved. We weren’t sure if it would get that much interest, let alone a national spread with hundreds of regional pick-up. It shows the expertise of the team, the knowledge of the media they have, and how dedicated they are to selling in."

Sarah Grant, Former Media & Communications Manager - Starlight

"We contacted Do Good PR to help us promote our 20th anniversary, awards ceremony and new celebrity ambassadors. They immediately understood what we were trying to achieve and created a strategic plan that maximised our limited budget and short timeframe. They were a pleasure to work with and we were delighted with the national media coverage they helped us secure. We're very grateful to Do Good PR for their brilliant work."

Kate Vine, Communications Co-Ordinator - Tender

"We were blown away with the media coverage that Do Good PR received for our Bike Donations Appeal. Heather worked quickly and efficiently with our team to co-ordinate several media visits to showcase our work and the team's impressive media contacts ensured we received some fantastic broadcast coverage, alongside a range of national media features. We saw a huge increase in bike donations as a result and I'm very thankful for all their hard work."

Jem Stein, former Founder & CEO, The Bike Project

"Do Good's understanding of the charity sector and genuine passion for telling meaningful stories have helped us raise greater awareness of our vital welfare work. Their tailored, values-driven approach makes them a truly impressive partner for any charity looking to make a real impact."

Wendy Ahl, UK Operations Director - Safe Haven for Donkeys

"Working with Do Good PR has been a real pleasure. Their support has helped us raise awareness of the challenges nurseries face, and their professionalism and understanding of the sector made the process straightforward. I’m grateful for all they’ve achieved on our behalf."

Philip Ford, CEO - Hopscotch Children’s Nurseries

"We've been working with Do Good PR for a couple of years now. Over that time we've seen a significant increase in the amount of press coverage we've received across both consumer and B2B publications. I find them helpful and proactive, they always look for the best angle to secure coverage for our stories. I would definitely recommend working with Do Good PR."

Susan Cowley, Head of Communications & Marketing - MS Trust

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